AdPropo https://www.adpropo.com/ Where Marketers Meet Publishers en Sat, 31 Oct 2026 12:14:29 GMT Before the Buy: How the Modern Ad Proposal Became the Deal-Maker https://www.adpropo.com/modern-ad-proposal-deal-maker/ https://www.adpropo.com/modern-ad-proposal-deal-maker/ The media buy gets the glory, but the proposal decides who gets to play. Here's a practical breakdown of what makes marketing proposals convert — and what sends them straight to the trash folder. AdPropo Strategy & Playbooks Sat, 31 Oct 2026 12:14:29 GMT Where the Money Leaks: 7 Warning Signs Your Publisher Relationships Are Underperforming https://www.adpropo.com/publisher-partnership-revenue-leaks/ https://www.adpropo.com/publisher-partnership-revenue-leaks/ Partnership revenue rarely disappears in dramatic fashion — it trickles away through slow turnarounds, mismatched metrics, and murky reporting. Diagnose the seven most common leaks and apply the fixes before your next quarter closes. AdPropo Partnerships & Operations Sat, 31 Oct 2026 12:14:29 GMT